Sarah Horsford is an Executive Assistant with 17 years of administrative experience, including more than 7 years supporting founders and executives as a Virtual Assistant. She provides strategic, high-level support to mission-driven leaders and is recognized for her thoughtful communication, strong intuition, and steady, solutions-oriented approach.
She earned her degree in Public Relations and began her career in corporate marketing, advertising, and PR, working both in-house and within agency environments. Over five years, she led projects, collaborated with cross-functional teams, and oversaw project management for a team of five as well as helped to manage a multi–six-figure advertising budget for an international haircare brand. This experience sharpened her ability to manage complex priorities, execute at a high level, and support both team operations and client relationships.
Since moving into the virtual assistant space, Sarah has partnered with dozens of business owners across industries including coaching, wellness, marketing, motivational speaking, and food blogging, to name a few. Her breadth of experience allows her to quickly integrate into new environments, anticipate needs, and deliver seamless, tailored support.
Sarah is deeply focused on helping leaders operate at their highest level by safeguarding their time, managing competing priorities, and bringing structure to day-to-day operations. Whether overseeing inbox and calendar management or supporting key initiatives, she works behind the scenes to ensure everything runs smoothly and efficiently.
Driven by a passion for meaningful work, Sarah is a trusted partner to leaders who are running impactful, purpose-led businesses.
